COMPANY

Message from the CEO

A New, Healthy,
and Quick Choice to Support Your Busy Daily Life

Frijoles Co., Ltd.
CEO: Shinzo Asaba
Frijoles Co., Ltd.
CEO: Shinzo Asaba
I have always worked hard, especially during my days when I worked for a foreign securities firm. To keep my performance high in the afternoon, I relied on lunches that were "delicious, nutritionally well-balanced, refreshing for the mind, and energizing," and I valued “the quick service provided by cheerful and efficient staff.”

In 2014, I encountered Frijoles and joined the management, with the belief that by providing what I had been seeking would bring joy to many people.

"Frijoles" is the Spanish word for "beans." Beans are rich in vitamins, minerals, and dietary fiber, making them so nutritious that they are often called a "superfood."

Frijoles dishes include green beans, chickpeas, 11 types* of fresh vegetables, meat, and rice, providing well-balanced nutrition. Avocado, available as a topping, is also considered a nutritional powerhouse. You can customize your ingredients to suit your preferences, making it possible to order options like low-carb, vegan, or extra protein. We source fresh meat and vegetables from trusted producers, use no chemical seasonings, flavor with natural ingredients, and keep salt content low.

To avoid keeping our busy customers waiting, we prioritize quick service and introduced pre-ordering system through the Frijoles app and delivery services.
I have always worked hard, especially during my days when I worked for a foreign securities firm. To keep my performance high in the afternoon, I relied on lunches that were "delicious, nutritionally well-balanced, refreshing for the mind, and energizing," and I valued “the quick service provided by cheerful and efficient staff.”

In 2014, I encountered Frijoles and joined the management, with the belief that by providing what I had been seeking would bring joy to many people.

"Frijoles" is the Spanish word for "beans." Beans are rich in vitamins, minerals, and dietary fiber, making them so nutritious that they are often called a "superfood."

The meals offered by Frijoles include kidney beans, chickpeas, 11 types of fresh vegetables, meat, and rice, offering a well-balanced nutritional intake. Avocados, which can be added as a topping, are also highly nutritious. Customers can customize their ingredients to suit their preferences, such as low-carb, vegan, or high-protein options. We source fresh meat and vegetables from trusted producers, use only natural seasonings instead of chemical additives, and keep the salt content low.

To avoid keeping our busy customers waiting, we prioritize quick service and introduced pre-ordering system through the Frijoles app and delivery services.
To deliver the value of Frijoles to as many customers as possible, our entire team shares the same passion. We prepare each burrito with care and engage with our customers sincerely, and putting our hearts into our work.

At Frijoles, we greet our customers with a warm "Hello" or "Good evening" and express our gratitude and joy when they leave with a heartfelt "Thank you."

All our staff look forward to welcoming you to our stores. We hope our passion reaches you.
Vegetables Used: Lettuce, Tomato, Cilantro, Bell Pepper, Green Tomato, White Onion, Red Onion, Garlic, Corn, Jalapeño, Avocado

Two Purposes of Frijoles

Frijoles operates with the following two objectives, aiming to become an organization that is valuable and needed by both our customers and our team members. We believe that by achieving both customer satisfaction and employee satisfaction, we can truly demonstrate our value to society.

Objective 1:To provide healthy, delicious food with quick and warm services, uplifting and energizing our customers.

Objective 2:To become a company where employees can work comfortably and free from unfairness, foster teamwork, find meaning and satisfaction in their work, grow as individuals, and develop genuine attachment and pride in the organization.

Our philosophy becomes authentic through daily practice in every store.
Therefore, we strive to “sincerely engage with both our customers and our working companions.”

We are committed to satisfying customers with food so delicious they want to return, by never compromising on ingredients or preparation and by creating a welcoming environment with sincere, pleasant service

We welcome team members who resonate with our philosophy, value respect, responsibility, and fairness, and keep their commitments. The entire company – from President to every employee – commits to being a place where everyone working at Frijoles can take pride in and feel affection for both their work and their team.

We work earnestly, never forgetting to enjoy ourselves. Thank you for your support.

Frijoles' Sustainability Goals:

1
Ensuring that the healthy meals we provide help our customers maintain a sustainable and healthy daily life.
2
Reducing food waste to near zero and contributing to the global environment.
3
The sustainability of Frijoles' business ensures the sustainability of its staff's livelihoods.
1
Ensuring that the healthy meals we provide help our customers maintain a sustainable and healthy daily life.
2
Reducing food waste to near zero and contributing to the global environment.
3
Ensuring the sustainability of Frijoles’ business to ensure that our working partners can sustain their livelihoods.
4

Creating a sustainable well-being workplace environment where all working partners find joy in working together, experience growth, and continue working comfortably by upholding strong values centered around respect among all partners..

1
Ensuring that the healthy meals we provide help our customers maintain a sustainable and healthy daily life.
2
Reducing food waste to near zero and contributing to the global environment.
3
The sustainability of Frijoles' business ensures the sustainability of its staff's livelihoods.
1
Ensuring that the healthy meals we provide help our customers maintain a sustainable and healthy daily life.
2
Reducing food waste to near zero and contributing to the global environment.
3
Ensuring the sustainability of Frijoles’ business to ensure that our working partners can sustain their livelihoods.
4

Creating a sustainable well-being workplace environment where all working partners find joy in working together, experience growth, and continue working comfortably by upholding strong values centered around respect among all partners..

Address
2-3-5 Azabujuban, Minato-ku, Tokyo
Established
March 2009