Message from the CEO
A New, Healthy,
and Quick Choice to Support Your Busy Daily Life
and Quick Choice to Support Your Busy Daily Life

Frijoles Co., Ltd.
CEO: Shinzo Asaba
CEO: Shinzo Asaba
Frijoles Co., Ltd.
CEO: Shinzo Asaba |
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I have always worked hard, especially during my days when I worked for a foreign securities firm. To keep my performance high in the afternoon, I relied on lunches that were "delicious, nutritionally well-balanced, refreshing for the mind, and energizing," and I valued “the quick service provided by cheerful and efficient staff.”
In 2014, I encountered Frijoles and joined the management, with the belief that by providing what I had been seeking would bring joy to many people.
"Frijoles" is the Spanish word for "beans." Beans are rich in vitamins, minerals, and dietary fiber, making them so nutritious that they are often called a "superfood."
The meals offered by Frijoles include kidney beans, chickpeas, 11 types of fresh vegetables, meat, and rice, offering a well-balanced nutritional intake. Avocados, which can be added as a topping, are also highly nutritious. Customers can customize their ingredients to suit their preferences, such as low-carb, vegan, or high-protein options. We source fresh meat and vegetables from trusted producers, use only natural seasonings instead of chemical additives, and keep the salt content low.
To avoid keeping our busy customers waiting, we prioritize quick service and introduced pre-ordering system through the Frijoles app and delivery services.
In 2014, I encountered Frijoles and joined the management, with the belief that by providing what I had been seeking would bring joy to many people.
"Frijoles" is the Spanish word for "beans." Beans are rich in vitamins, minerals, and dietary fiber, making them so nutritious that they are often called a "superfood."
The meals offered by Frijoles include kidney beans, chickpeas, 11 types of fresh vegetables, meat, and rice, offering a well-balanced nutritional intake. Avocados, which can be added as a topping, are also highly nutritious. Customers can customize their ingredients to suit their preferences, such as low-carb, vegan, or high-protein options. We source fresh meat and vegetables from trusted producers, use only natural seasonings instead of chemical additives, and keep the salt content low.
To avoid keeping our busy customers waiting, we prioritize quick service and introduced pre-ordering system through the Frijoles app and delivery services.

To deliver the value of Frijoles to as many customers as possible, our entire team shares the same passion. We prepare each burrito with care and engage with our customers sincerely, and putting our hearts into our work.
At Frijoles, we greet our customers with a warm "Hello" or "Good evening" and express our gratitude and joy when they leave with a heartfelt "Thank you."
All our staff look forward to welcoming you to our stores. We hope our passion reaches you.
At Frijoles, we greet our customers with a warm "Hello" or "Good evening" and express our gratitude and joy when they leave with a heartfelt "Thank you."
All our staff look forward to welcoming you to our stores. We hope our passion reaches you.
Vegetables Used: Lettuce, Tomato, Cilantro, Bell Pepper, Green Tomato, White Onion, Red Onion, Garlic, Corn, Jalapeño, Avocado
Frijoles' Sustainability Goals:
- 1
- Ensuring that the healthy meals we provide help our customers maintain a sustainable and healthy daily life.
- 2
- Reducing food waste to near zero and contributing to the global environment.
- 3
- Ensuring the sustainability of Frijoles’ business to ensure that our working partners can sustain their livelihoods.
- 4
Creating a sustainable well-being workplace environment where all working partners find joy in working together, experience growth, and continue working comfortably by upholding strong values centered around respect among all partners..
- 1
- Ensuring that the healthy meals we provide help our customers maintain a sustainable and healthy daily life.
- 2
- Reducing food waste to near zero and contributing to the global environment.
- 3
- Ensuring the sustainability of Frijoles’ business to ensure that our working partners can sustain their livelihoods.
- 4
Creating a sustainable well-being workplace environment where all working partners find joy in working together, experience growth, and continue working comfortably by upholding strong values centered around respect among all partners..
フリホーレスに関するTV番組および記事
浅場代表のインタビュー
浅場代表のインタビュー
- Address
- 2-3-5 Azabujuban, Minato-ku, Tokyo
- Established
- March 2009